You can say what you want about yarn. Some people like one kind over the other. Lion Brand yarn has so many different kinds of yarn that it could make your head spin.
Now when it comes to customer care they are tops in my book. I bought two skeins of yarn that were kind of wonky. I couldn't pull from the center and it had knots in it. It took me forever to untangle the mess. So I sent Lion Brand an email to let them know about the problem. I never expected to get replacement yarn for the ones that were messed up, but low and behold in the mail today there they were.
What can I say. They will continue to get my business as long as I can loom knit.
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